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QuoteSun Protection vs. Aesthetics: The crucial role of the optician
Are the sunny days approaching or is the winter sports season in full swing? Now is the critical time to remind your customers of the vital importance of good sun protection. Based on the recent AsnaV survey, Multiroir breaks down the key arguments to highlight in-store to showcase your expertise as an optician.
Aesthetics vs. protection: A true public health issue
As an optician, you see it every day: despite awareness campaigns, a large part of the public still prioritizes design and aesthetics over protection when purchasing sunglasses.
However, education remains essential. It is crucial to remind your patients that cumulative exposure to UV rays is not harmless and can lead to irreversible damage:
- Damage to the cornea, lens, and retina.
- Immediate risks, such as the dreaded snow blindness (photokeratitis).
- Development of serious long-term eye diseases.
Preserving visual capital: The 3 golden rules
Protection must be a priority, starting from a very young age to sustainably protect children's visual capital. An effective and safe pair of sunglasses must absolutely meet these three criteria:
- Be equipped with impact-resistant lenses.
- Offer 100% UV protection.
- Be mounted on a wraparound frame to block lateral light infiltration.
The professional's guarantee: Your strength against mass retail
Faced with "gadget" sunglasses sold outside optical channels, your status as a specialist and healthcare professional is your best asset. Choosing glasses from an optician is the customer's assurance of a genuine "guarantee".
Only an optician can guarantee the quality of the equipment through the traceability of their suppliers. You are the only one who can recommend the tint and lens filter based on the patient's specific needs, and offer equipment adapted to their prescription, thereby ensuring maximum comfort and safety.
Multiroir's commitment by your side
To highlight these essential medical devices—sunglasses—while preserving their aesthetics, the layout of your point of sale is paramount.
At Multiroir, we support opticians with dedicated storage and display solutions (frame trays, workshop drawer units, storage bins). We help you organize your space so you can focus on what matters most: advising and caring for your patients' visual health.
* Source: OpinionWay survey for AsnaV conducted from February 12 to 21, 2025, according to the ISO 20252 standard. The sample includes 857 people representative of the French population aged 18 and over, as well as 616 parents of children under 18.
